Because the products are useful and appreciated by recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser.
Reach:
• Of an audience consisting of the average American consumer, (88%) reported receiving a promotional product in the last 12 months.
Recall:
• 88% of consumers surveyed could recall the name of the advertiser on a promotional product they received in the past 12 months
• 62% could recall the message
Response:
• 59% had a more favorable impression of the advertiser after they received a promotional product
• 47% generally keep the product for more than a year
• 53% use promotional products once a week or more often
• 1 in 4 walk around with promotional products on or with themselves
Power Of Promotional Products
Recall of the advertiser and message behind the first promotional item recalled are very high. While 88% recalled the advertiser from a promotional product received in the last 12 months, 71% recalled advertisers on a newspaper or magazine read a week before, which speaks to the power of promotional products to support brand recall.
*Source: Promotional Products Association International (PPAI), 2013
