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  • What Is The Value Of A Promotional Product?

    Because the products are useful and appreciated by recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser. 

    Reach:

    • Of an audience consisting of the average American consumer, (88%) reported receiving a promotional product in the last 12 months.

    Recall:

    • 88% of consumers surveyed could recall the name of the advertiser on a promotional product they received in the past 12 months

    • 62% could recall the message

    Response:

    • 59% had a more favorable impression of the advertiser after they received a promotional product

    • 47% generally keep the product for more than a year

    • 53% use promotional products once a week or more often

    • 1 in 4 walk around with promotional products on or with themselves

    Power Of Promotional Products

    Recall of the advertiser and message behind the first promotional item recalled are very high. While 88% recalled the advertiser from a promotional product received in the last 12 months, 71% recalled advertisers on a newspaper or magazine read a week before, which speaks to the power of promotional products to support brand recall.

    *Source: Promotional Products Association International (PPAI), 2013

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